MiM™ Lens

A way of seeing business and relationships through time, value, and intention.

Articles

  • The Importance of Customer Mix

    ← Back to Growth Snapshot Philosophy Customer mix reveals how a company’s relationships actually power its revenue — not just who buys, but how they buy, how long they stay,…

  • The Importance of Product Mix

    ← Back to Growth Snapshot Philosophy Product mix reveals how a company’s offerings work together to generate both near-term cash flow and long-term growth. It’s not just what the company…

  • The Importance of Time-to-Revenue

    ← Back to Growth Snapshot Philosophy Time-to-Revenue measures how long it takes for a relationship to produce realized revenue, from the first meaningful interaction to cash in the bank. Most…

  • Brand Readiness

    ← Back to Brand, Tech, & Tools Brand Readiness reflects how confidently your business presents itself to the world before a single conversation takes place. It’s not just how you…

  • Tech Readiness

    ← Back to Brand, Tech, & Tools Philosophy Technology is the connective infrastructure that determines how easily relationships move through your business. It’s not just software or systems — it’s…