The Growth Snapshot is the opening session of the Quick Start™ program.
It creates a clear view of how revenue enters the business today by examining customer mix, generational relationships, sales channels, revenue streams, and stated growth goals.
Instead of treating the company as a collection of accounts or tactics, the Growth Snapshot reframes it as an interconnected system — where relationships, channels, and revenue sources work together (or against each other) to produce growth.
Its purpose is to make the current-state growth model visible. It surfaces where revenue is anchored in long-term partnerships, where it depends on short-term or transactional work, how diversified or concentrated revenue streams are, which sales channels carry momentum or friction, and whether growth goals are supported by a clear plan. The goal is directional clarity, not precision.
This session establishes the baseline for every strategic decision that follows throughout Quick Start™.
The MiM™ Lens
Traditional businesses look at growth in pieces — accounts, revenue lines, industries, channels, goals. Useful, but fragmented. Each view explains what is happening, not how the system works together.
The MiM™ Lens treats growth as a relationship system.
Behind every revenue stream is a relationship. Behind every sales channel is a pattern of trust. Behind every long-term customer is a sequence of decisions, behaviors, and moments that made the relationship work.
Through the MiM™ Lens, customer mix, generational relationships, sales channels, revenue streams, and growth goals are not separate analyses. They are connected signals that reveal how the business actually creates, sustains, and compounds value.
The Growth Snapshot brings these elements into a single view — not to analyze them in isolation, but to understand how they interact to produce the company’s current growth model.
To learn more about the MiM™ lens when comes to Customer Mix, Product Mix, or Time-to-Revenue, choose your adventure below.
- The Importance of Customer Mix →
- The Importance of Product Mix →
- The Importance of Time-to-Revenue Mix →
Why It Matters
Most leadership teams can tell you how much they’re growing — but not how that growth actually happens.
Revenue arrives through a mix of customers, channels, and behaviors that often evolved over years without intention. Wins get attributed to momentum. Losses get blamed on the market. And growth becomes something leaders react to rather than design.
Without a clear picture of how growth works today, the future is built on assumptions.
The Growth Snapshot makes the current growth model visible. It shows which relationships anchor the business, which channels actually produce results, where concentration risk exists, and whether growth goals are connected to any real levers leadership can pull.
This is the shift from hoping growth continues to understanding what makes it possible.
When leaders can see how revenue truly enters the business — through relationships, channels, and customer mix — growth stops being accidental. It becomes directional, deliberate, and repeatable.
The Role of the MiM™ Coach
The Coach’s role in the Growth Snapshot is to create clarity through conversation.
This is not an interrogation or a data audit. It’s a guided discussion that helps leaders articulate how their business actually grows today — often for the first time in one shared room.
The Coach listens for patterns, not perfection. You surface assumptions, reflect what you’re hearing, and slow the room down enough for leaders to recognize what’s working, what’s fragile, and what’s unintentional.
Your job is to keep the focus on relationships, not reports — helping the team move from isolated facts to a connected understanding of how revenue enters the business.
When done well, the Growth Snapshot doesn’t feel diagnostic. It feels obvious in hindsight — and that’s how you know clarity is forming.
How This Philosophy Comes to Life
The Growth Snapshot comes to life in Workshop 1 of the Quick Start™ program.
By looking at customer mix, generational relationships, revenue streams, sales channels, and growth goals as one connected system, leaders begin to see how growth actually happens — not how they assume it does. This session establishes shared clarity, replaces intuition with insight, and sets the foundation for every decision that follows in Quick Start™.
To learn how to facilitate this workshop, click below.