How the Priority Market Advisor Works
The Priority Market Advisor (GPT) is the analytical engine that powers MiM’s market prioritization process. It turns a long list of market possibilities into a short list of focused, evidence-backed priorities — ready for client discussion and activation.
It’s not a black box or a “creative AI.” It’s a disciplined analyst: evaluating markets through structured logic, reputable data, and consistent scoring. Architects don’t have to wonder what it’s basing its recommendations on — everything is transparent, scored, and sourced.
Step 1: Building the Initial Market Universe
Each project starts broad — usually 20 to 30 candidate markets drawn from client discussions, sales insights, and leadership perspectives.
At this stage, the Advisor’s goal is to map the landscape, not make decisions. It creates a shared picture of “where growth could come from” before narrowing to where it should come from.
Step 2: Scoring and Source Transparency
Every market is evaluated across a five-factor, fifteen-subfactor framework:
- Market Attractiveness – Size (TAM), growth rate (CAGR), profitability, and structural health.
- Strategic Fit – How tightly the client’s capabilities and value align with buyer needs.
- Execution Feasibility – Barriers to entry, sales cycle complexity, and time to ramp.
- Risk Profile – Market volatility, concentration risk, and exposure to external shocks.
- Portfolio Balance – Diversity of sector, geography, and risk mix.
Each subfactor is scored from 1 to 5. The Advisor calculates a total weighted score for each market and presents a ranked list.
Alongside every score, it produces:
- A short rationale summarizing why the score was assigned.
- A source list of reputable data references (industry reports, market analyses, verified news).
- Assumption flags where data is limited and professional judgment was applied.
This means Architects can always trace every recommendation back to its data foundation.
Step 3: Market Ranking and Rationale
After scoring, the Advisor compiles a single ranked list of all 20–30 candidate markets. Each market includes:
- Its total weighted score (based on the five-factor model)
- A one-line rationale summarizing why it was included — the key driver, opportunity, or fit indicator that made it worth considering
The goal isn’t to pre-filter or tier the markets. The full list is meant to guide discussion, not decide it.
This ranked list becomes the foundation for the Priority Market Workshop, where the client and Architect explore the reasoning behind each candidate and refine toward the final “top markets.”
Step 4: Validation and Market Write-Ups
After the Priority Market workshop, the Advisor shifts from analysis to articulation. Using insights surfaced in the session — client priorities, historical wins, and delivery strengths — it validates and refines the final list of top markets.
The number of markets varies by client. Some have three clear, high-fit opportunities; others validate four or five. The goal isn’t to reach a quota — it’s to ensure each chosen market is both attractive and achievable.
For each validated market, the Advisor generates three structured sections for the internal web article:
- Market Overview
Summarizes valuation, growth rate, and primary drivers. Integrates verified data (TAM, CAGR, geographic trends) with a short narrative about what’s powering demand. - Market Outlook
Highlights regional dynamics, market momentum, and key shifts shaping future growth. Translates market data into implications for where opportunity is moving next. - Market Position
Connects the client’s strengths, capabilities, and proof points to customer needs in that market. Clarifies why we fit and how we win.
Each section is written in clear, client-ready language — typically 400–500 words per market — supported by the same sources and scoring logic used in earlier stages.
This validation step is what transforms data into direction. It bridges the analytical scoring model with the narrative that guides every team’s focus moving forward.
Step 5: From Analysis to Application
At this point, the Advisor walks the Architect through populating each of the top markets using the validated write-ups. Together, they shape the Market Overview, Market Outlook, and Market Position sections so they’re ready to drop directly into the client’s Playbook Website.
The Architect’s role is to translate this content into the Playbook format — organizing, editing for clarity and flow, and ensuring the tone aligns with the rest of the client’s materials. The Advisor provides the data, narrative structure, and sourcing; the Architect brings coherence, style, and context.
The result is a clean, ready-to-use foundation for the “Priority Markets” section of the Playbook — concise, credible, and fully aligned with the decisions made in the workshop.