- Workshop 1: Growth Snapshot
- Workshop 2: Growth Roles
- Workshop 3: Brand, Tech, & Tools
- Workshop 4: Priority Markets
- Workshop 5: Ideal Profiles
- Workshop 6: Review & Recommend
What Are Priority Markets?
Priority Markets are segments with the highest growth potential and strongest fit for a client’s capabilities.
This workshop helps identify those markets and brings clarity to where growth is most likely to come from. It defines the right playing field — the industries, sectors, or segments with the greatest potential for long-term, high-value relationships.
Priority Market Identification informs both land and expand strategies and becomes the foundation for everything that follows — ensuring every team, from sales and marketing to delivery and operations, is aligned on where to focus.
The MiM® Lens
In the execution phase of this workshop, the MiM® Priority Market Advisor GPT will generate 20 to 30 markets that look objectively strong on paper for the client.
The Architect’s role is to bring the human filter: to test those markets against what has been learned about the client’s story, goals, and strengths.
By this point in Quick Start, the Architect already understands key pieces of the client’s world:
- Which customers have been with them the longest — their Generational Customers™
- Which markets contribute most to their revenue and margin
- How they currently define success, financially and culturally
The Architect uses that knowledge to validate or reframe what the data suggests.
If a client is exploring new markets, the Architect guides them to look for signals of relational fit — patterns that suggest the market will support long-term value, not just short-term sales. The Architect encourages the client to consider:
- Does this market value what our client is best at delivering — reliability, quality, partnership?
- Would their strengths stand out here, or blend in?
- Do buyers in this market tend to form lasting partnerships, or constantly rebid?
- Are there early proof points — even a few customers — that mirror their best relationships?
- Can this market sustain the level of trust, margin, and stability our client needs to thrive?
The GPT can surface the data; only the Architect can reveal alignment. Priority Markets aren’t where the most people are buying — they’re where the right people keep coming back.
Why It Matters
Clarity around Priority Markets turns broad ambition into focused growth.
It gives clients the confidence to invest where they can truly win, and ensures every team member, from strategy to delivery, is working toward the same direction.
When the right markets are clear and their value is understood, every next move becomes faster, more intentional, and easier to measure.
The Role of the MiM® Architect
The Architect helps the client think beyond surface-level opportunity and toward strategic alignment.
Using insights from the client’s history, data, and instincts, the Architect connects the dots, revealing which markets truly reflect the organization at its best.
The goal isn’t to chase possibilities; it’s to design focus. Insight turns a list of potential markets into a strategic direction — one grounded in both evidence and intuition. Through the MiM® lens, the right markets become clear: they’re the ones where relationships last, margins hold, and value compounds over time.
Common Questions from the Field
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What if a client begins the program already focused on a specific market?
That can happen — but it’s a signal that we’re operating out of context. MiM® isn’t a vendor program; it’s operationalized coaching for a client’s leadership team.
When a client enters the program already focused on a particular market, it’s important to validate that choice through the MiM® lens rather than accepting it at face value.
The goal of the Priority Markets phase isn’t to replace their instincts — it’s to test them. Even if the client is confident about where they want to grow, the Architect should lead them through structured validation: Does the market align with their best customers, strongest delivery capabilities, and long-term relational potential?
If the market passes that test, it earns its place as a Priority Market. If it doesn’t, the process will reveal why — creating clarity and buy-in for future adjustments.
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Why not skip straight to execution if the markets are already known?
The strength of the MiM® philosophy comes from alignment, not activity.
Executing without validation builds strategy on assumption.
MiM® emphasizes clarity first — ensuring every chosen market supports the client’s goals, capabilities, and relationship model before resources are invested.
Once that foundation is secure, execution becomes faster, more focused, and more sustainable.The Architect’s role is to protect that discipline — slowing the process just enough to confirm direction before acceleration.
How This Philosophy Comes to Life
This philosophy comes to life in Workshop 3: Priority Markets — part of the MiM® Quick Start Program.
In that session, the Architect uses the MiM® Priority Market Advisor GPT to identify potential markets and apply this relational lens to determine which should be prioritized.
To learn how to facilitate that workshop, click the button below.