Quick Start™ is the opening phase of every Measured in Millions® engagement.
It is a six-week workshop-based discovery period that reveals how a business actually works today — how it grows, who drives it, how customers behave, and what must improve before growth can scale in a healthy, sustainable way.
Quick Start™ slows the business down long enough for leaders to see the truth of their growth system. It brings clarity to the patterns, relationships, structures, and decisions that shape revenue — the things leaders feel every day but rarely examine directly.
The purpose is simple: understand today so we can design tomorrow.
Through six structured workshops, the Coach and Architect guide the leadership team through conversations that uncover:
- How revenue enters the business
- How responsibilities are distributed
- How the company shows up to customers and the market
- Where friction, dependency, or misalignment is holding growth back
By the end of Quick Start™, the leadership team has a clear picture of their current growth reality and the decisions required to reach MiM™ standards. This becomes the foundation for the First 180™ — the six-month plan that moves the business from understanding to execution.
Quick Start™ isn’t about critique.
It’s about clarity.
Clarity is what makes change possible — and reduces the cost of getting it wrong.
Why Quick Start™ Matters
Quick Start™ matters because most companies try to make strategic decisions without first understanding how their business actually works.
Leaders feel the symptoms — friction, stalled growth, inconsistent performance — but don’t always understand what is causing those symptoms. Quick Start™ surfaces patterns that are holding the business back so leaders can make strategic decisions with confidence instead of instinct.
For the client, Quick Start™ creates clarity where there’s usually noise. It gives the leadership team a shared understanding of how revenue comes in, how customers behave, who drives growth, and where the business is out of alignment with its goals. This clarity becomes the foundation for any strategy, structure, or investment that comes next.
Internally, Quick Start™ protects the integrity of the MiM™ system. It standardizes how every engagement begins, regardless of which Coach, Architect, or partner agency is delivering the work. It ensures every recommendation is grounded in evidence, not preference, and that each client is evaluated using the same lens, language, and expectations.
Quick Start™ isn’t preparation for the work — it is the work.
It creates the alignment, truth, and direction required to move a business into the First 180™ with momentum and certainty.
The Role of the Coach and Architect
Quick Start™ works because two disciplines come together: strategic leadership and structural execution.
The Coach and Architect serve different purposes, see the business through different lenses, and carry different responsibilities throughout the six-week program. Their roles are distinct, complementary, and non-interchangeable.
The MiM™ Coach
The Coach is the strategic lead on the account. They operate as a peer to the client’s leadership team, guiding reflection, surfacing truth, and helping leaders interpret the story behind their business decisions. The Coach keeps the focus on people, behavior, alignment, and direction.
During Quick Start™, the Coach leads the workshops that examine how the business functions internally:
- How customer relationships form and endure
- How revenue actually enters the business
- How responsibilities and roles are structured
- Where the business is aligned — and where it’s not
- What must change for the company to reach MiM™ standards
The Coach steers the team toward clarity, not comfort. They work to understand how the business behaves today so the First 180™ can be designed with accuracy, confidence, and leadership buy-in.
The MiM™ Architect
The Architect is the structural and executional counterpart to the Coach. Their lens is external-facing and systems-oriented. They assess how the company shows up to its markets, how it communicates value, and whether its tools and processes support or restrict growth.
During Quick Start™, the Architect leads the workshops that explore readiness and market alignment:
- How the brand is positioned and perceived
- How the company appears to ideal customers
- What digital tools, systems, and platforms support the work
- How the business targets, communicates, and attracts demand
- Where gaps in infrastructure, integration, or consistency exist
After Quick Start™, the Architect often becomes the client’s tactical partner — guiding execution during the First 180™ and ensuring that brand, tech, tools, and market presence align with MiM™ standards.
How They Work Together
The Coach and Architect are not duplicates of each other, and the success of Quick Start™ depends on their separation. The Coach leads clarity. The Architect leads structure. Their combined perspectives create a full picture of the client’s current state and the path to build a stronger one.
Together, they ensure Quick Start™ produces more than insight — it produces decisions.
Program Outline
Quick Start™ follows a consistent experience and rhythm designed to create clarity, alignment, and momentum.
The program begins the moment a client signs, continues through a structured six-week workshop sequence, and culminates in the First 180™ plan that guides the next six months of work.
Quick Start™ has three stages:
- Onboarding
- The Program (Intro to MiM™ + Workshops)
- Transition to the Next Phase (First 180™)
Each stage has a defined purpose and a consistent client experience so every Quick Start™ is delivered the same way, regardless of which Coach or Architect is leading it.
Onboarding
Onboarding sets the foundation for a smooth, professional start to the engagement. While MiM™ Providers may execute this step in their own style, every client should experience the same essential elements.
Onboarding includes:
- Setting up billing and payment terms
- Signing NDA
- Setting the client up in your project management platform of choice
- Starting the client’s Digital Playbook instance and Gather whiteboard
- Introducing the Coach, Architect, and supporting team members
Click below for a more detailed outline of onboarding procedures.
Leader Brief
30 minutes | Led by: Coach
The Leader Brief takes place before the Intro to MiM™ session. It sets the relational foundation for Quick Start™, and is meant to be a trust-building conversation. It is confidential and designed to help the Coach understand team dynamics, leadership styles, decision-making patterns, and any sensitivities that may influence how the work gets done.
During the Leader Brief, the Coach and client leader discuss:
- Preferences for communication and collaboration
- Any interpersonal team dynamics the Coach should be aware of
- The leader’s expectation for what success looks like by the end of our 6 weeks together
The purpose of the Leader Brief is simple: create trust, and set the tone for how the next six weeks will run.
It ensures the client leader enters the first session aligned, supported, and ready to participate fully — without surprises or misalignment.
Intro to MiM™
60 minutes | Led by: Coach
The Intro to MiM™ session takes place before Workshop 1 and gives the leadership team the shared language and worldview needed for the rest of Quick Start™. It introduces the core elements of the MiM™ ecosystem — the philosophy, the operating system, and the growth engine — at a high level so leaders understand the lens we’ll be using throughout the six weeks.
The goal is not to teach the entire system.
The goal is to provide context: how MiM™ thinks about growth, where Quick Start™ fits, and what the client should expect next.
This session ensures everyone enters the first workshop aligned, oriented, and ready to engage.
MiM™ Philosophy → | Intro to MiM™ Toolkit →
Workshop 1: Growth Snapshot
60 minutes | Led by: Coach
The Growth Snapshot is the starting point of Quick Start™. The Coach guides the leadership team through a conversation that uncovers how the business grows today—focusing on customer relationships, sales channels, revenue patterns, and growth goals. This session relies on stories and directional inputs, not perfect data, to reveal the patterns shaping current performance.
Goal: Create a clear picture of how revenue enters the business today so we can identify strengths, gaps, and the patterns that will inform every workshop that follows.
Growth Snapshot Philosophy → | Growth Snapshot Toolkit →
Workshop 2: Growth Roles
60 minutes | Led by: Coach
Growth Roles clarifies who is actually responsible for driving growth inside the business today. The Coach guides the leadership team through a discussion of the four core roles — Marketing, Business Development, Account Management, and Leadership — and uncovers where responsibilities are clear, overlapping, or missing. This session focuses on role definition, KPI ownership, and the real structure of accountability behind the company’s revenue engine.
Goal: Reveal how growth responsibilities are distributed today so we can identify gaps, blended roles, and the clarity needed to build a scalable growth system.
Growth Roles Philosophy → | Growth Roles Toolkit →
Workshop 3: Brand, Tech, & Tools
60 minutes | Led by: Architect
Brand, Tech & Tools evaluates whether the company’s external presence and internal systems support growth or create friction. The Architect guides the leadership team through an assessment of their brand fundamentals, website and digital footprint, CRM and automation stack, and the tools used across marketing, sales, and service. The session surfaces gaps in consistency, usability, integration, and overall readiness to scale.
Goal: Identify where the company’s brand, systems, and tools accelerate growth — and where they work against it — so we know what foundational upgrades are required in the First 180™.
Brand, Tech & Tools Philosophy → | Brand, Tech & Tools Toolkit →
Workshop 4: Priority Markets
60 minutes | Led by: Architect
Priority Markets narrows the focus of the business by identifying which markets offer the strongest long-term opportunity. The Architect leads the leadership team through a structured evaluation of alignment, profitability, demand, and strategic fit. This session translates what we learned in the first three workshops into a clear, evidence-based direction for where the business should concentrate its energy.
Goal: Establish a ranked set of markets with the greatest potential so future marketing, sales, and resource decisions are focused, intentional, and aligned.
Priority Markets Philosophy → | Priority Markets Toolkit →
Workshop 5: Ideal Profiles
60 minutes | Led by: Architect
Ideal Profiles defines the customers the business is truly built to win and keep. The Architect guides the leadership team through an analysis of their strongest, longest-standing relationships — their Generational Customers™ — to uncover shared patterns, values, needs, and behaviors. These insights are then translated into Ideal Company and Ideal Persona Profiles that shape all future targeting, messaging, and go-to-market priorities.
Goal: Identify the characteristics of the customers who create the greatest long-term value so the business can pursue, attract, and retain more relationships like them.
Ideal Profiles Philosophy → | Ideal Profiles Toolkit →
Workshop 6: Playbook & Plan
60 minutes | Led by: Coach
Playbook & Plan brings the entire Quick Start™ journey together. The Coach and Architect walk the leadership team through their MiM™ Digital Playbook — capturing the insights, patterns, and clarity uncovered in the first five workshops. From there, the team presents the First 180™: a focused, six-month plan outlining the structural, operational, and market-facing priorities required to move the business toward MiM™ standards. This session shifts the engagement from discovery into direction.
Goal: Align the leadership team around their MiM™ Digital Playbook and present a clear, confident action plan for the next six months.
Playbook & Plan Philosophy → | Playbook & Plan Toolkit →
Final Outputs of the Program
By the end of Quick Start™, every client leaves with two core deliverables that anchor the next phase of their MiM™ journey. These outputs are not “nice-to-haves” — they are the foundational tools that guide decision-making, alignment, and execution over the next six months and beyond.
1. MiM™ Digital Playbook
TThe Digital Playbook is a living, evolving hub that houses only the decisions leadership wants the entire company aligned to. It is not a record of workshop findings, diagnostics, or internal discussions. It is the company’s official source of truth — the guidance every employee, current or future, should understand and operate from.
During Quick Start™, the Playbook typically includes:
- A small set of MiM™ philosophy pages (What Is MiM™, What Is a Digital Playbook, etc.)
- Priority Markets
- Ideal Company & Persona Profiles
If the business is already meeting MiM™ standards in other areas — such as customer mix or growth roles — those strengths can be documented as decisions the company intends to maintain.
All diagnostic insights from Quick Start™ (patterns, gaps, issues, tensions, risks) live on a password-protected leadership page.
Those insights guide decisions, but they are not shared across the company.
The Playbook itself remains clean and intentional — a tool for alignment, onboarding, and execution. As the company moves through the First 180™ and future MiM™ programs, the Playbook grows with each new decision leadership wants the entire organization to follow.
2. First 180™ Plan
The First 180™ is the client’s six-month Initial Readiness Build — the phase where clarity from Quick Start™ becomes a focused plan of what must happen to bring the business up to MiM™ standards. It bridges diagnosis and execution, outlining the foundational work required before the company invests in scaling or going to market.
While each plan is tailored by the Coach and Architect based on what Quick Start™ reveals, every business moves through similar readiness work. The First 180™ typically includes:
- Core brand and messaging readiness
- Website and digital experience alignment
- Systems, tooling, and integration improvements
- Role and accountability clarity where needed
- Market and customer focus adjustments
- Activation points across the MiM™ Growth Engine
These are the essential upgrades that create stability, clarity, and momentum. The First 180™ prioritizes what matters most and provides the sequence of work needed to prepare the business for its next phase of growth.
The plan is presented in Workshop 6 and becomes the blueprint for the next six months of engagement.
Transition to the Next Phase
Quick Start™ ends by presenting the First 180™, and that presentation naturally introduces the client to their next phase of work with MiM™.
By this point, the leadership team has full visibility into their strengths, their gaps, and the foundational upgrades required before they can scale with confidence.
The final step of Quick Start™ is simply helping the client understand what comes next.
After presenting the First 180™ plan, the Coach and Architect walk the client through:
- What the next six months of work will look like
- Why these priorities matter and how they connect to long-term goals
- The level of support and expertise required to complete the Initial Readiness Build
- The recommended engagement structure for moving forward
This should not be a hard sell or a big decision.
By the time the First 180™ is presented, the gaps are clear, the path is laid out, and the work ahead is logical. The decision to continue isn’t about persuasion — it’s the natural continuation of the clarity the team has just gained.
The transition conversation reinforces alignment and continuity: The client should leave Quick Start™ knowing exactly what needs to happen next — and exactly how MiM™ can support them in doing it.